×
Close
Personal Online Banking
All personal banking clients, please enter your online credentials here:
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855.274.2800.

Download our e-Treasury Secure Browser

Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212.575.8020.


Download our e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800

For optimal viewing experience, please use a supported browser such as Chrome or Edge

Download Edge Download Chrome

Celebrating independence and independent retailers during Independent Retailer Month

Published on July 19, 2023 | LPL Financial

July is Independent Retailer Month, which is the perfect time to show your support for locally owned businesses that rely primarily on community support. Independent retailers are essential to communities as they are more likely to put money back into their local economy than national retailers.

Why Independent Retailers Are Important

Every dollar spent at an independent retailer may pass through the community five to 10 times before moving elsewhere. For each dollar spent at a local independent retailer, the estimate is that $45 of local spending occurs versus only $14 for a national chain.1

Independent retailers are more likely to hire locally and spend their revenue dollars on other community businesses. These retailers not only directly help the people in their community but other businesses in the local economy as well.1

Ways to Support Independent Retailers

While you may support your community’s independent retailers by patronizing their businesses throughout the year, you might also show additional support during Independent Retailers Month. Get started by telling others about Independent Retailers Month and why supporting local businesses is essential for the entire community.2

If you are a business owner, consider creating a section on your website for Independent Retailers Month and list the local independent retailers in your community. Perhaps spread the news on social media to show your support for local businesses.2

Ways to Promote Your Business During Independent Retailer Month

If you are an independent business owner, Independent Retailer Month may be the ideal time to try to attract more customers and promote local spending.

Here are some ways to promote your business during Independent Retailer Month.

  • Kick off the month with savings and promotions: The Fourth of July holiday is a popular day for deals. Take advantage of customers who may be in a shopping mindset and offer special savings or coupons for the holiday.
  • Download resources from the Independent Retailer Month website: The website is full of ways to market your own business during Independent Retailer Month, such as downloadable flyers, mailers, posters, and graphics.
  • Spread the word with #indieretail: Utilize the hashtag #indieretail to show your support for other local businesses.
  • Consider cross promotion: Find other independent retailers in your area and partner up for the month. Host an event together or work together on a contest. You may also want to develop some cross-promotional materials where customers who purchase at one business get a discount at the other business.2

Whether you are an independent retailer yourself or simply want to shop locally, Independent Retailer Month is the perfect time to show your community support.

Footnotes

1 Independent Retailer Month

2 How to Make the Most of Independent Retailer Month for Your Business and Community, Small Business Trends

Important Disclosures

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

All information is believed to be from reliable sources; however LPL Financial makes no representation as to its completeness or accuracy.

This article was prepared by WriterAccess.

LPL Tracking #1-05278088

Related Resources

Webster InvestmentsArticles
Planning for Retirement? Don’t Forget About Long-Term Care
Your plans for retirement may include travel, home improvements, and more time spent with family. Few people enter retirement with the expectation (or even the thought) that they soon may be unable to live independently. However, this is a reality for many—around 20 percent of seniors over age 70 say that they cannot (or find […]
Webster InvestmentsArticles
FIRE vs. DIRE: The Debate on Early Retirement and Financial Independence
For nearly everybody who enters the workforce, retirement is something they work toward, think about, and plan for. However, there are different strategies when it comes to retiring. For some, the thought of being able to retire early is exciting. A movement known as “FIRE, (financial, independence, retire early)” has gained momentum as more and […]
Webster InvestmentsArticles
4 Unique Opportunities for Women Business Owners
The National Women’s Business Council estimates that there are more than 13 million women-owned businesses in the U.S., generating nearly $2 trillion in annual revenue.1 To aid in these impressive efforts, many governmental and private organizations have committed to improving the resources and aid available to women-owned businesses. From grants and loans to federal contracting aid, […]
Connect With Us
Learn more about Webster products, services and the communities we serve.
We’d love your feedback
×