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Use this four step checklist to determine if the money you’re spending on advertising and promotion is bringing the results you expected.
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Here are five ways to re-invent or re-visit your strategy to help you succeed in business over the next twelve months.
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Like most things in business, prevention is better than a cure; a little planning now could save you a significant financial cost in the future. Review the following list of some of the common issues faced by businesses.
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Identifying and monitoring the key drivers of your business will help track what’s happening in your business and trigger red flags for when remedial action is needed.
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Learn how Gentry embraces every moment to its full potential and leverages these experiences to fuel her and her company’s growth. Read her story.
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As a business owner, focusing on the big picture is a priority. Business administration often takes a back seat to generating revenue and managing client needs. And, that’s what fraudsters count on. They use your distraction to their advantage. It only takes a few moments for fraudsters to identify vulnerable areas within an organization. Owners […]
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We all have to make hundreds of decisions every day. And, the quality of our decisions determines how successful we will be both at work and at home. While most of us believe that making objective, metrics-based decisions will lead to superior outcomes, the truth is that most decisions are actually made emotionally. It takes […]
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Safeguarding your company against a cyberthreat has never been more critical. Cybercriminals steal more than data – they steal from your brand. Your customers place their trust in your company, and a breach in cybersecurity undermines that trust — especially when it involves confidential financial or personal information. Not to worry. We pulled together a […]
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As a small business owner, you may be tempted to not concern yourself with performance data outside of your P&L. If numbers are moving in the right direction, slowing down to ascertain your company’s health may seem unnecessary—especially when daily operations and new project plans leave you with little time for much else. But if […]
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Continued economic growth and recovery bodes well for the regionÕs businesses. Although not as robust as 2021, economic activity is forecasted to remain positive this year. Already, data and statistics compiled for Q3 2021 give businesses several reasons to be optimistic going forward. In Connecticut: The Department of Labor reports: The unemployment rate continues to […]
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