Enable Accessibility
×
Close
Personal Banking Login
Legacy Webster Clients who accessed online banking through websterbank.com or public.websteronline.com:
Legacy Sterling Clients who accessed online banking through SNB.com, please enter your log in credentials below:
If you need assistance, please contact Client Services at [email protected] or 855.274.2800.
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855.274.2800.

Download our e-Treasury Secure Browser

Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212.575.8020.


Download our e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800

For optimal viewing experience, please use a supported browser such as Chrome or Edge

Download Edge Download Chrome

10 Ways to Effectively Utilize Social Media

Published on August 18, 2016 |

1. Pick Your Platforms. Select accounts that make sense for your business based on the platforms your customers use and the type of content you’re planning to produce.

2. Focus on Relevant Content. If you don’t want to read it, your audience won’t either. Focus on what you specialize in, positioning yourself as an industry leader in your category. 

3. Produce Quality Pieces. Create content that’s meaningful and well done—that captures the essence of your business. 

4. Learn from the Competition. Research how competitors are utilizing social media. Assess whether their approach is working and how you can improve upon what they’ve done. 

5. Add Value. Mix in content from outside your direct product offerings. You want to be seen as a hub for well-rounded information, so sprinkle in content that showcases trends, authenticity, and special events. 

6. Acknowledge People. When someone leaves a review, sends a message, or shares your post, give them a response to show your gratitude. 

7. Be Accessible. Check your accounts daily to make sure you’re responding to any inquiries about your business. 

8. Share Your Posts. Encourage your team to engage with posts by sharing and commenting on them. 

9. Manage Timing. Utilize a consistent strategy when it comes to the timing and frequency of your social media posts. In most cases, once a day, Monday through Friday, is enough. Many platforms offer you the option of creating and scheduling content in advance. 

10. Be Patient. Successful engagement and business growth takes time on social platforms—but can prove to be very rewarding once established.

Related Resources

Small Business BankingTemplates
Marketing Strategy Template
Develop your marketing strategic plan to effectively reach your target audience using this one-page template. Download Template
Small Business BankingArticles
Revisiting your marketing strategy
March 1, 2023 Source: TSBC* If you’ve been in business for some time, it’s useful to know the money you’re spending on advertising and promotion is still bringing the results you expected. It’s a good idea to regularly review your original marketing plan, because there’s probably been quite a few changes since you started your […]
Small Business BankingArticles
Steps to Take for a Successful Year Ahead
If you’ve decided to revisit your business planning, we have five ways to re-invent or re-visit your strategy to help you succeed in business over the next twelve months. Step 1. Act like a start-up Imagine if you could start again. What parts of your business would you change to build a new, stronger business […]
Connect With Us
Learn more about Webster products, services and the communities we serve.
We’d love your feedback