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Published on November 1, 2016 |
Drip email campaigns are a powerful communication strategy that deliver targeted, relevant content to qualified leads in order to move them from awareness through conversion.
These automated campaigns are timed to “drip” messages when triggered by the subscriber’s behavior—such as opting in to receive emails, responding to a call to action, downloading a file, or making a purchase. By tailoring communications according to their needs and preferences, you can more quickly and effectively move leads, or prospects, through the conversion funnel to become customers.
Interact with leads in meaningful ways by meeting them where they are: