Enable Accessibility
×
Close
Personal Banking Login
Legacy Webster Clients who accessed online banking through websterbank.com or public.websteronline.com:
Legacy Sterling Clients who accessed online banking through SNB.com, please enter your log in credentials below:
If you need assistance, please contact Client Services at [email protected] or 855.274.2800.
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855.274.2800.

Download our e-Treasury Secure Browser

Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212.575.8020.


Download our e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800

For optimal viewing experience, please use a supported browser such as Chrome or Edge

Download Edge Download Chrome

Rethinking the Competition

Published on July 5, 2017 |

The business world can be full of disruption—and competition. Competition presents a challenge and may drive a shift in business as usual. 

A company’s ability to embrace and value competition ultimately determines its long- and short-term successes.  

While ignoring the competition brings its own problems, many companies overreact to competition, seeing it as a serious threat and throwing out too many ideas at once to deal with it. From rapid new product development to pivoting marketing strategies, companies feeling the heat from competitors often overwhelm and frustrate themselves chasing new initiatives to differentiate.

If the competition is adding pressure, release some of the steam. With forward-thinking action, companies can reap the benefits and avoid common negative consequences. 

Stay Focused 

Focus on what matters ‚Ķ and not the competition. Competitors may be introducing a variety of new value-added services or launching trendy marketing campaigns to grab market share. Don’t be quick to get caught up in what that company does or get into a price war. Revisit the strong results your business provides and stand behind your long-term value proposition instead of figuratively going to battle and trying to keep up with the day-to-day tactics of your competitors.

Avoid Traps 

Don’t get embroiled in competitor antics or fall into traps that invite comparison. While differentiating a company from competitors through negative comparison might be easy and tempting, consider a different approach. Highlight your biggest strengths—be it product design, customer service, or technological advances—and focus on capturing that customer base. Promote what makes your business unique.

Continue to Evaluate 

Look on the bright side: competition coming into the market means a chance to reevaluate key areas of your business. If you’re losing customers, evaluate why they’re leaving. Could it be your location, staff, your products and services, or your brand? This competitor could drive meaningful strategies for change or refining a product or message. 

Related Resources

Small Business BankingTemplates
Marketing Strategy Template
Develop your marketing strategic plan to effectively reach your target audience using this one-page template. Download Template
Small Business BankingArticles
Revisiting your marketing strategy
March 1, 2023 Source: TSBC* If you’ve been in business for some time, it’s useful to know the money you’re spending on advertising and promotion is still bringing the results you expected. It’s a good idea to regularly review your original marketing plan, because there’s probably been quite a few changes since you started your […]
Small Business BankingArticles
Steps to Take for a Successful Year Ahead
If you’ve decided to revisit your business planning, we have five ways to re-invent or re-visit your strategy to help you succeed in business over the next twelve months. Step 1. Act like a start-up Imagine if you could start again. What parts of your business would you change to build a new, stronger business […]
Connect With Us
Learn more about Webster products, services and the communities we serve.
We’d love your feedback